‘Joyus,’ Video-Centric Women’s Shopping Site Finds High Views-to-Sales...
BOSTON – Joyus, the San Francisco-based video shopping site for women, which raised $11.5 million in a new venture round earlier this month from Time Warner and others, is finding extremely high...
View ArticleAdobe Finds Tablets Racing Ahead For Retailers
CANNES – Time was, the term “mobile” could be used to describe a swathe of devices. But now the market is so rich with portable gadgets, it’s time to get more granular, according to Adobe digital...
View ArticleSourceKnowledge Charges Ads On Customer Acquisition
SourceKnowledge has made waves in the Canadian ad tech market for its mobile video ad demand-side platform and exchange. Now the company is shaking up the way it does business with advertisers. We’re...
View ArticleBuilding a Brand Depends on eCommerce, Razorfish’s Denton
The agency of the future needs to be a “data geek,” says Shannon Denton, CEO North America of Razorfish, in an interview with Beet.TV. “They need to understand all kinds of data and how to push it...
View ArticleMondelēz’s Bough Wants To Build Bigger, Better, Faster “Unicorns”
CANNES — Brands buying ads that drive traffic to wholesale retailers will push ecommerce to new heights, according to the marketing chief of Oreo and Toblerone company Mondelēz International. Bonin...
View ArticleCPG Brands Warming To Programmatic Ads: Xaxis’ Odhams
LONDON — One theory holds that super-targeted and automated online ads can most benefit companies that sell products, because campaign outcomes can be tracked all the way through to purchase. But that...
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